Creating and Managing a Facebook Business Page
A Facebook Business Page is essential for tradesmen - it's where customers find you, leave reviews, and see your work. This guide shows you how to create and manage a professional Facebook page.
Why You Need a Facebook Business Page
Benefits:
- Free marketing - Reach local customers without ads
- Customer reviews - Build trust and social proof
- Showcase your work - Share photos and updates
- Easy contact - Customers can message you directly
- Local visibility - Appears in local searches
- SEO benefit - Links to your website help rankings
Creating Your Facebook Business Page
Step 1: Create the Page
- Go to facebook.com/pages/create
- Select "Business or Brand"
- Enter your business name
- Choose a category (e.g., "Plumber", "Electrician", "Home Improvement")
- Click "Create Page"
Step 2: Add Essential Information
Complete your profile:
- Profile picture: Your logo or professional photo (recommended: 400x400px)
- Cover photo: Showcase your work or services (recommended: 1640x859px)
- Business description: What you do, areas served, what makes you different
- Contact information: Phone number, email, website
- Location: Service areas (if you have a physical location, add address)
- Hours: Business hours (if applicable)
Step 3: Important Settings
Page settings to configure:
- Username: Create a custom URL (e.g., facebook.com/yourbusinessname)
- Messaging: Enable messages so customers can contact you
- Reviews: Enable reviews (essential for trust)
- Page visibility: Make sure page is public
Essential Page Elements
Profile Picture
Best practices:
- Your logo (if you have one)
- Or professional photo of you
- Clear and recognizable
- Consistent with your branding
Size: 400x400px (square)
Cover Photo
Best practices:
- Photos of your work
- Before/after shots
- Your services
- Professional and eye-catching
Size: 1640x859px
About Section
Include:
- What services you offer
- Areas you serve
- Qualifications/certifications
- Years of experience
- What makes you different
Example:
"Local plumber serving [area] for 15 years. Gas Safe registered, fully insured, 24/7 emergency service. Quality workmanship guaranteed."
Call-to-Action Button
Add a CTA button:
- "Call Now" (most common for tradesmen)
- "Send Message"
- "Get Quote"
- "Visit Website"
How to add: Click "Add Button" on your page, select action, enter details.
Managing Your Page
Regular Posts
What to post:
- Before/after photos of completed work
- Tips and helpful advice
- Seasonal reminders
- Availability updates
- Behind-the-scenes content
How often: 2-3 times per week (consistency matters)
Responding to Messages
Best practices:
- Respond within 24 hours (ideally same day)
- Be professional and helpful
- Use Messenger for quick responses
- Set up auto-reply if you'll be away
Enable instant replies: Set up automated welcome message for when you're unavailable.
Managing Reviews
Why reviews matter:
- Build trust and credibility
- Appear in local searches
- Influence customer decisions
How to get reviews:
- Ask happy customers
- Provide direct link: facebook.com/yourpage/reviews
- Follow up after completed jobs
Responding to reviews:
- Positive reviews: Thank them personally
- Negative reviews: Respond professionally, offer to resolve
Example response:
"Thanks [Name] for the review! Really appreciate it. If you need anything else, just give me a shout!"
Photos and Albums
Create albums:
- Before/after transformations
- Service types (e.g., "Bathroom Installations", "Boiler Repairs")
- Completed projects
- Team photos (if applicable)
Regular updates: Add new photos regularly to show you're active.
Page Optimization Tips
Complete Your Profile
Fill out everything:
- All contact information
- Service areas
- Business hours
- Website link
- All relevant sections
Why: More complete = better visibility in searches.
Use Keywords
In your description:
- Include your trade (plumber, electrician, etc.)
- Include your service area
- Include key services
- Natural language (don't keyword stuff)
Example: "Local plumber in [area] offering boiler repairs, bathroom installations, and emergency plumbing services."
Pin Important Posts
Pin your best content:
- Recent work showcase
- Special offer (if applicable)
- Important information
- Update regularly
How: Click three dots on post → "Pin to top of page"
Engaging with Your Audience
Respond to Comments
Engage actively:
- Reply to all comments
- Answer questions
- Thank people
- Be helpful
Why: Engagement helps your page visibility.
Share Local Content
Connect with community:
- Share local news (if relevant)
- Support local events
- Engage with local groups
- Build community connections
Use Facebook Stories
Share temporary updates:
- Daily work updates
- Behind-the-scenes
- Quick tips
- Availability updates
Why: Stories appear at top of page, increase visibility.
Quick Setup Checklist
Initial Setup
- Create page
- Add profile picture
- Add cover photo
- Complete "About" section
- Add contact information
- Set up username (custom URL)
- Add call-to-action button
- Enable reviews
- Enable messaging
Ongoing Management
- Post 2-3 times per week
- Respond to messages within 24 hours
- Respond to all reviews
- Add new photos regularly
- Update cover photo seasonally
- Engage with comments
- Share updates about availability
Key Takeaways
✅ Complete your profile - Fill out all information for better visibility
✅ Post regularly - 2-3 times per week keeps you visible
✅ Respond quickly - Messages and reviews deserve timely responses
✅ Showcase your work - Photos of completed projects build trust
✅ Enable reviews - Customer reviews are essential for trust
✅ Use call-to-action - Make it easy for customers to contact you
✅ Stay active - Regular updates show you're in business
Next Steps
- Create your page - Follow the steps above
- Complete your profile - Add all essential information
- Add initial content - Post some photos and information
- Start posting - Regular updates keep you visible
- Ask for reviews - From happy customers
Remember: Your Facebook Business Page is often the first place customers find you. Keep it professional, active, and customer-focused. Regular updates and quick responses build trust and generate bookings.