Welcome
Welcome to your comprehensive guide for growing your UK tradesmen business online. This documentation hub is designed to help you improve your online visibility, rank higher in local search results, and get more customers.
What You'll Find Here
This documentation is built specifically for UK local tradesmen - plumbers, electricians, builders, carpenters, and all skilled trades. Whether you're just starting out or looking to improve your existing online presence, you'll find practical, actionable guidance here.
🌐 Websites
Learn why websites are essential for tradesmen and how they help build trust and convert customers:
- Why Websites Are Essential - Discover why websites matter, how they build trust, and how they help convert visitors into customers
📍 Google My Business
Learn everything you need to know about Google Business Profile (formerly Google My Business):
- Getting Started - All the essential links and resources you need
- Must-Dos to Rank Higher - The critical actions you must take to improve your rankings and get more jobs
💰 Google Guarantee (Local Service Ads)
Learn about Google's pay-per-lead advertising platform designed specifically for local service businesses:
- Getting Started - What Google Guarantee is, how it works, and key benefits
- Setting Up Your Profile - Step-by-step guide to creating and verifying your profile
- Optimising for More Leads - Tips to improve lead quality and quantity
- Managing Your Account - Day-to-day management, handling leads, and tracking performance
🔗 Citations
Understand what citations are and why they're crucial for local SEO:
- What Are Citations? - Learn why citations are one of the most important ranking factors
- UK Citation Directory List - A comprehensive list of high-quality UK directories where you should be listed
Why This Matters
In today's digital world, most customers find tradesmen online. When someone searches for "plumber near me" or "electrician in [your city]", you want to appear at the top of those results.
The guides in this documentation will help you:
✅ Improve your local search rankings
✅ Get found by more potential customers
✅ Build trust and credibility online
✅ Generate more leads and bookings
✅ Compete effectively in your local market
How to Use This Documentation
If You're Just Starting Out
-
Understand Why Websites Matter - Your website is the foundation of your online presence
- Read Why Websites Are Essential to understand how websites build trust and convert customers
-
Start with Google My Business - This is the #1 most important thing for local tradesmen
- Read the Getting Started guide to access all the essential links
- Follow the Must-Dos guide step-by-step to optimise your profile
-
Then Build Your Citations - Citations are essential for ranking
- Understand what citations are and why they matter
- Use our UK citation directory list to build your online presence
If You Already Have an Online Presence
- Review Your Google Business Profile - Check the Must-Dos guide to see what you might be missing
- Audit Your Citations - Use our citation list to see where you should be listed
- Fix Inconsistencies - Ensure your business information (name, address, phone) is identical everywhere
Key Principles to Remember
Consistency is Critical
Your business Name, Address, and Phone number (NAP) must be exactly the same everywhere:
- Google Business Profile
- Your website
- All directory listings
- Social media profiles
Even small differences (like "St." vs "Street") can hurt your rankings.
Quality Over Quantity
It's better to have:
- 20 complete, accurate listings than 50 incomplete ones
- 10 detailed reviews than 50 one-word reviews
- 20 high-quality photos than 100 poor ones
Regular Activity Matters
Google rewards businesses that stay active:
- Post regularly on your Google Business Profile
- Keep your listings updated
- Respond to reviews promptly
- Add new photos regularly
Quick Links
Ready to get started? Here are the most important pages:
- Why Websites Are Essential - How websites build trust and convert customers
- Google My Business - Getting Started - Essential links and resources
- Google My Business - Must-Dos - Critical actions for ranking
- Google Guarantee - Getting Started - Learn about pay-per-lead advertising
- Citations - Getting Started - Understanding citations
- UK Citation Directory List - Where to get listed
Need Help?
If you have questions or need additional support:
- Visit our main website
- Check out our Members Area
- Explore our Marketing Hub
Remember
Building your online presence takes time, but it's one of the most effective investments you can make for your tradesmen business. Follow these guides consistently, and you'll see results in 3-6 months.
Start today - Every day you wait is a day your competitors are getting ahead.
Good luck, and here's to getting more jobs! 🚀